THE CENTENNIAL CAMPAIGN FOR UCLA LAUNCH
MAY 15-17, 2014
DICKSON PLAZA, UCLA
To kick off the $4.2 billion Centennial Campaign for UCLA, the largest fundraising effort ever undertaken by a public university, UCLA hosted a series of events to announce the Campaign to the campus community as UCLA counts down to its 100th year. From evenings in honor of our donors and alumni, to a celebratory Thank UCLA Day fair for campus, each day concluded with a powerful 3D projection video experience on Royce Hall honoring a century of growth and achievement for the university.